We tested and ranked the top funnel-building platforms so you don't have to. Compare pricing, features, pros and cons to find the right software for your business.
The best sales funnel builder in 2026 is ClickFunnels because it offers the most complete funnel-building experience with an intuitive drag-and-drop editor, proven templates, built-in email marketing, and the strongest training ecosystem. For budget-conscious users, Systeme.io is the best free option. For agencies managing multiple clients, GoHighLevel is the top choice.
| Rank | Platform | Best For | Price | Rating |
|---|---|---|---|---|
| #1 | ClickFunnels | Best overall | $97/mo | 4.3/5 |
| #2 | GoHighLevel | Best for agencies | $97/mo | 4.4/5 |
| #3 | Systeme.io | Best free option | Free / $27/mo | 4.2/5 |
| #4 | Kartra | Best all-in-one | $59/mo | 4.0/5 |
| #5 | Kajabi | Best for courses | $89/mo | 4.1/5 |
| #6 | ThriveCart | Best lifetime deal | $695 once | 4.3/5 |
| #7 | Leadpages | Best for landing pages | $37/mo | 3.9/5 |
ClickFunnels is the industry-leading sales funnel builder and remains the top choice for entrepreneurs, course creators, and online businesses in 2026. It combines a powerful drag-and-drop editor with a massive library of proven, high-converting templates that cover every funnel type from lead generation to product launches and webinars.
Price: $97/mo (Startup) | $297/mo (Pro) — Get 3 months for $99
Best for: Entrepreneurs, coaches, and course creators who want a proven, all-in-one funnel builder backed by the strongest community and training resources in the industry.
GoHighLevel is the top funnel builder for marketing agencies and businesses that manage multiple clients. It bundles funnel building, CRM, SMS marketing, appointment scheduling, and reputation management into a single white-label platform that you can resell under your own brand.
Price: $97/mo (Starter) | $297/mo (Agency Unlimited)
Best for: Marketing agencies, consultants, and freelancers who manage funnels and marketing for multiple clients and want one platform to run everything.
Systeme.io is the best free sales funnel builder available in 2026. Its generous free plan includes up to 3 funnels, unlimited emails, a blog, course hosting, and affiliate management — making it the ideal starting point for bootstrapped entrepreneurs and beginners who want to build funnels without any upfront investment.
Price: Free / $27/mo (Startup) | $47/mo (Webinar) | $97/mo (Unlimited)
Best for: Bootstrapped entrepreneurs, beginners, and budget-conscious businesses who want to build and launch funnels without spending a dime.
Kartra is the most feature-complete all-in-one marketing platform on this list. It goes beyond funnel building to include native video hosting, a built-in helpdesk, behavioral-based automation, SMS messaging, and membership sites — all without needing a single third-party integration.
Price: $59/mo (Starter) | $119/mo (Growth) | $229/mo (Professional)
Best for: Online businesses that want every marketing tool in one platform without juggling multiple subscriptions and integrations.
Kajabi is the premier platform for course creators and knowledge entrepreneurs who want to sell digital products through polished sales funnels. It combines premium course hosting, community features, coaching tools, and a built-in funnel builder called Pipelines into a single subscription.
Price: $89/mo (Basic) | $159/mo (Growth) | $319/mo (Pro)
Best for: Course creators, coaches, and knowledge entrepreneurs who prioritize a premium learning experience and want funnels built into their course platform.
ThriveCart stands out as the only platform on this list that offers a one-time payment for lifetime access. At $695, it pays for itself within months compared to monthly subscriptions. It specializes in high-converting checkout pages, order bumps, upsells, and built-in affiliate management.
Price: $695 one-time payment (Lifetime)
Best for: Digital product sellers and course creators who want a powerful checkout solution with no recurring costs and already have a landing page or funnel tool in place.
Leadpages is the best option for businesses that primarily need high-converting landing pages and lead generation tools at an affordable price. Its fast, mobile-responsive page builder and conversion toolkit make it ideal for collecting leads, though it lacks the full funnel capabilities of platforms like ClickFunnels.
Price: $37/mo (Standard) | $74/mo (Pro)
Best for: Small businesses, consultants, and marketers who need high-converting landing pages and lead capture tools without the complexity of a full funnel platform.
We evaluated each funnel builder by signing up for a paid account (or free plan where available) and building real sales funnels from scratch. Our testing criteria included:
Rankings reflect a combination of all these factors weighted toward what matters most to the typical funnel builder: ease of use, feature completeness, and overall value for money.
Look for an intuitive drag-and-drop builder that lets you create pages without coding. The best builders let you go from idea to live funnel in under an hour.
A large library of proven, high-converting templates saves hours of design work. Check that templates are mobile-responsive and cover your funnel type (lead gen, webinar, product launch).
All-in-one platforms reduce costs and complexity, but specialized tools with strong integrations can be more flexible. Decide whether you prefer one tool or a curated stack.
Compare total cost of ownership, not just the sticker price. Factor in email marketing, hosting, and other tools you might need to add. Free trials and money-back guarantees reduce risk.
The best platforms invest in training. Look for onboarding tutorials, community forums, live chat support, and structured courses that teach funnel strategy alongside the software.
Choose a platform that grows with your business. Check limits on funnels, pages, contacts, and bandwidth. Make sure upgrading is seamless when your traffic and revenue increase.
ClickFunnels is the best funnel builder for beginners because it combines an intuitive drag-and-drop editor with a massive library of proven templates and the most comprehensive training ecosystem in the industry, including the One Funnel Away Challenge. Systeme.io is another beginner-friendly option with a free plan that lets you start without any financial commitment.
Systeme.io is the cheapest sales funnel builder with a fully functional free plan that includes up to 3 funnels, unlimited emails, and course hosting. Its paid plans start at just $27 per month. ThriveCart is also extremely cost-effective with a one-time payment of $695 for lifetime access, though it focuses on checkout pages rather than full funnels.
If you sell products or services online, a sales funnel builder can significantly increase your conversion rates by guiding visitors through a structured buying journey. Unlike a standard website, a funnel removes distractions and focuses each page on a single action. While you can technically build funnels manually with WordPress and plugins, a dedicated funnel builder saves time and provides proven templates designed to convert.
Yes. Systeme.io offers a permanent free plan that lets you build up to 3 sales funnels with unlimited email subscribers, a blog, and course hosting at no cost. It is the only major funnel platform with a genuinely usable free tier. Most other platforms offer free trials ranging from 14 to 30 days.
A website builder like Wix or Squarespace creates multi-page sites designed for browsing, with menus and navigation linking to many pages. A funnel builder creates a sequence of focused pages designed to guide a visitor toward a single conversion goal, such as making a purchase or signing up for a webinar. Funnel builders typically include features like order bumps, upsell pages, A/B testing, and email automation that website builders lack.
Our in-depth review of ClickFunnels covering features, pricing, pros, cons, and who it is best for.
Learn how sales funnels work, the different stages, and how to build one that converts visitors into customers.
Compare the top 10 ClickFunnels alternatives by price, features, and ease of use to find the right fit.
ClickFunnels is offering 3 months of full access for just $99 — that is roughly $33/month for the industry's leading funnel builder. No risk with their 30-day money-back guarantee.
Get ClickFunnels — 3 Months for $99