GoHighLevel Pricing 2026: Complete Cost Breakdown
Everything you need to know about GoHighLevel plans, SaaS Mode, hidden usage fees, annual discounts, and the best way to get started as an agency or solopreneur.
Quick Summary
GoHighLevel costs $97/mo for Starter, $297/mo for Unlimited, and $497/mo for Pro SaaS. Annual billing drops those to roughly $81/mo, $247/mo, and $414/mo respectively — saving $194 to $994 per year. All plans include a 14-day free trial. Unlike ClickFunnels, GoHighLevel does not offer a flat promotional deal, but the annual plan is the best way to cut costs. Note: SMS and phone usage is billed separately through Twilio at pay-as-you-go rates. For a detailed review of the platform itself, see our full GoHighLevel review.
GoHighLevel Plans & Pricing
GoHighLevel offers three plans. The jump from Starter to Unlimited unlocks unlimited sub-accounts. Pro SaaS adds the ability to resell the platform as your own software.
Starter
$97/mo
~$81/mo billed annually
- Up to 3 sub-accounts
- Funnel & website builder
- Full CRM + pipelines
- Email marketing (LC Email)
- SMS & voice (Twilio fees apply)
- Calendar & booking
- A/B testing & analytics
- Community & course hosting
Unlimited
$297/mo
~$247/mo billed annually
- Everything in Starter
- Unlimited sub-accounts
- Unlimited users
- API access
- Branded desktop app
- Full workflow automation
- White-label sub-account naming
Pro SaaS
$497/mo
~$414/mo billed annually
- Everything in Unlimited
- SaaS Mode (resell the platform)
- Rebilling through Stripe
- White-label mobile app option
- Advanced AI features
- Priority support
What You Get on Each Plan
A side-by-side look at what each GoHighLevel plan includes.
| Feature | Starter ($97/mo) | Unlimited ($297/mo) | Pro SaaS ($497/mo) |
|---|---|---|---|
| Sub-Accounts | Up to 3 | Unlimited | Unlimited |
| Users | Limited | Unlimited | Unlimited |
| CRM & Pipelines | |||
| Funnel Builder | |||
| Email Marketing | |||
| SMS & Voice | |||
| API Access | |||
| Branded Desktop App | |||
| SaaS Mode (Resell) | |||
| Stripe Rebilling | |||
| White-Label Mobile App | |||
| Priority Support |
Annual vs Monthly: How Much You Save
GoHighLevel gives you roughly two months free when you pay annually — that's about 16-17% off across all plans.
| Plan | Monthly Billing | Annual Billing | You Save |
|---|---|---|---|
| Starter | $97/mo ($1,164/yr) | ~$81/mo ($970/yr) | $194/year |
| Unlimited | $297/mo ($3,564/yr) | ~$247/mo ($2,970/yr) | $594/year |
| Pro SaaS | $497/mo ($5,964/yr) | ~$414/mo ($4,970/yr) | $994/year |
Pro Tip: Test Before You Commit
Start with the 14-day free trial on Starter to see if GoHighLevel's workflow matches how you work. If you're committing long-term and know you need unlimited sub-accounts, go straight to the annual Unlimited plan for the biggest savings — $594/year off the monthly rate.
Hidden Costs & Usage Fees
GoHighLevel's subscription is just the starting point. Usage-based fees can meaningfully change your total monthly cost — budget for them upfront.
SMS & MMS (Twilio)
SMS is billed pass-through via Twilio at roughly $0.0075 per segment (US) plus carrier fees. A high-volume campaign can easily add $50-200/mo or more. MMS costs more per message.
Phone Numbers & Calls
Each rented phone number costs about $1-2/month. Outbound calls run roughly $0.0085/minute in the US. Multi-number agencies can see $50+/mo just in number rentals.
Email Sending (LC Email)
Included email sending is metered. Heavy senders pay additional per-email fees after the included allotment, or can configure their own Mailgun/SMTP for unlimited volume.
AI Features
Advanced AI tools (Conversation AI, Content AI, Voice AI) often use an allowance or pay-per-use model. High-volume AI usage can add $20-100+/mo on top of the base plan.
White-Label Mobile App
The fully custom, branded mobile app (your logo in the App Store / Play Store) is an add-on even on Pro SaaS — typically starting around $497/mo for the custom build.
Payment Processing
Stripe and PayPal charge their standard fees on your sales (roughly 2.9% + $0.30). Not unique to GHL, but worth factoring in if you're comparing total stack cost.
Honest Heads-Up
A Starter plan that looks like $97/mo can realistically land at $150-300/mo once SMS, phone numbers, email, and AI usage stack up. For agencies running multi-client SMS campaigns, budget $300-800/mo total. Don't base your decision on the sticker price alone.
GoHighLevel vs Competitors: Pricing
How GoHighLevel pricing compares to other popular funnel, CRM, and marketing platforms.
| Platform | Starting Price | Free Plan | Free Trial |
|---|---|---|---|
| GoHighLevel | $97/mo | 14 days | |
| ClickFunnels | $97/mo | 14 days | |
| Kartra | $59/mo | 14 days ($1) | |
| Kajabi | $89/mo | 14 days | |
| Leadpages | $37/mo | 14 days | |
| Systeme.io | $27/mo | N/A (free plan) |
For a direct head-to-head, see ClickFunnels vs GoHighLevel. Browse all comparison guides or read about the best ClickFunnels alternatives.
Which Plan Should You Choose?
The right plan depends on whether you're a solopreneur, an agency, or an operator building a software business.
Choose Starter If…
- You're testing GoHighLevel for the first time
- You run one business or up to 3 sub-accounts
- You want CRM + funnels + email in one place
- You don't need to resell the platform yet
- Budget matters and the $97/mo sticker is your ceiling
Choose Unlimited If…
- You're running a growing marketing agency
- You're onboarding more than 3 clients
- You need API access for custom integrations
- You want a branded desktop app for clients
- You're not rebilling clients as a SaaS (yet)
Choose Pro SaaS If…
- You want to resell GHL as your own software
- You need Stripe rebilling at the client level
- You're building recurring software revenue
- You want advanced AI + priority support
- You're scaling beyond done-for-you service work
Not Sure Which Plan?
Start on the free trial of Starter to see if the workflow fits you. If you're already sold on the agency model, most agencies skip Starter and go directly to Unlimited annual — the $594/year savings pays for itself quickly. For the full platform walkthrough, see our GoHighLevel review.
Ways to Save on GoHighLevel
The three legitimate ways to cut your GoHighLevel costs in 2026.
Annual Billing (2 Months Free)
The single biggest lever. Switching from monthly to annual saves $194/yr on Starter, $594/yr on Unlimited, and $994/yr on Pro SaaS. Best for users who have tested the platform and are committed.
See Annual Pricing14-Day Free Trial
Try GoHighLevel free for 14 days on any plan. Full access, no commitment, cancel anytime. The safest way to test whether the workflow fits your business before paying.
Start Free TrialHighLevel Bootcamp
Free training that walks you through setting up GHL for an agency or SaaS business. Good for operators who want to learn the platform before committing. Often leads into a trial.
Join BootcampGoHighLevel Pricing FAQ
How much does GoHighLevel cost per month?
GoHighLevel offers three pricing tiers: Starter at $97/mo, Unlimited at $297/mo, and Pro SaaS at $497/mo. Annual billing drops these to roughly $81/mo, $247/mo, and $414/mo respectively. The biggest functional jump is from Starter to Unlimited — that's where you unlock unlimited sub-accounts and API access. Pro SaaS adds the ability to resell GoHighLevel as your own white-labeled software.
Is there a free version of GoHighLevel?
No, GoHighLevel does not offer a permanently free plan. You can try it free for 14 days on any tier with full access. If you need a completely free option, Systeme.io has a free plan, though it lacks GoHighLevel's CRM, SMS, and multi-client features.
What is the cheapest GoHighLevel plan?
The cheapest ongoing option is the Starter plan at $97/mo (or ~$81/mo billed annually). This includes the funnel builder, full CRM, email, SMS, calendar, and up to 3 sub-accounts. If you run an agency and need unlimited clients, you'll need the Unlimited plan at $297/mo. Compare this to ClickFunnels pricing to see how they stack up.
Does GoHighLevel charge extra for SMS and phone calls?
Yes. SMS and voice usage is billed pass-through via Twilio at pay-as-you-go rates — roughly $0.0075 per SMS segment and $0.0085 per outbound minute in the US, plus about $1-2/month per rented phone number. These fees sit on top of your subscription. High-volume campaigns can realistically add $50-200+/mo beyond the sticker price. Budget for it upfront.
What is SaaS Mode in GoHighLevel?
SaaS Mode is the flagship feature of the Pro SaaS plan ($497/mo). It lets you resell GoHighLevel as your own white-labeled software: set your pricing, rebill clients through Stripe, and keep the margin. For operators building recurring software revenue on top of an agency, it's the core offer. If you don't plan to resell the platform, you don't need Pro SaaS — Unlimited covers everything else.
Can I cancel GoHighLevel anytime?
Yes. You can cancel your GoHighLevel subscription at any time from your account settings. No cancellation fees, no long-term contracts. Monthly plans retain access through the current billing period. Annual plans retain access through the paid year — there's typically no refund for the unused portion, so keep that in mind if you're on the fence.
Is GoHighLevel worth the price in 2026?
GoHighLevel is worth the price if you run an agency or manage multiple client accounts. It replaces a stack of separate subscriptions — CRM, email marketing, SMS, phone system, calendar, pipeline, landing pages — that would easily cost $500+/mo separately. For solopreneurs selling their own products or courses, the value is murkier. ClickFunnels at the same $97/mo often delivers more focused funnel-building features and a better training ecosystem. See our full ClickFunnels vs GoHighLevel comparison for the head-to-head, or read our GoHighLevel review for the deep dive.
Continue Reading
GoHighLevel Review
Our in-depth, independent review of GoHighLevel with features, pros and cons for 2026.
Read ReviewClickFunnels vs GoHighLevel
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View ComparisonClickFunnels Pricing
The other $97/mo platform broken down. Compare the full pricing before you decide.
See CF PricingReady to Try GoHighLevel?
Start with the 14-day free trial and test the full platform. When you're ready to commit, annual billing saves up to $994/year.