ClickFunnels vs Kartra
Two all-in-one marketing platforms, two very different approaches. This side-by-side breakdown covers features, pricing, and real trade-offs so you can choose the platform that fits your business.
Quick Verdict
Kartra wins on price and built-in extras like video hosting, helpdesk tools, and SMS marketing. ClickFunnels wins on funnel-building power, training resources, and community. If you are an entrepreneur focused primarily on building and optimizing sales funnels, ClickFunnels is the stronger choice. If you are budget-conscious and want the widest feature set out of the box without add-ons, Kartra deserves serious consideration. Both offer trial periods, so testing each with your own workflow is the best way to decide.
How They Stack Up
ClickFunnels
The leading funnel builder for entrepreneurs. Powerful drag-and-drop editor, proven funnel frameworks, and the best training ecosystem in the industry.
Try Free for 14 DaysKartra
All-in-one marketing platform with built-in video hosting, helpdesk, and behavioral automation at a lower price point.
Try Kartra for $1ClickFunnels vs Kartra: Feature Comparison
A detailed look at what each platform includes across their core plans.
| Feature | ClickFunnels | Kartra |
|---|---|---|
| Starting Price | $97/mo | $59/mo |
| Free Trial | 14 days | 14 days ($1) |
| Funnel Builder | ||
| Email Marketing | ||
| Course Hosting | ||
| Video Hosting | ||
| A/B Testing | ||
| Affiliate Management | ||
| SMS Marketing | ||
| Helpdesk | ||
| Community Features | ||
| White Label |
Pros & Cons of Each Platform
ClickFunnels
Pros
- Industry-leading funnel builder with proven, high-converting templates
- Strong training ecosystem including the One Funnel Away Challenge and FunnelFlix
- Large, active community of entrepreneurs and marketers
- Built-in affiliate management program (Backpack)
Cons
- Higher starting price at $97/mo compared to Kartra's $59/mo
- No built-in video hosting; requires third-party tools like Vimeo or Wistia
- No native SMS marketing; needs external integration
Kartra
Pros
- Lower starting price at $59/mo with a broad feature set
- Built-in video hosting with behavioral tracking (play, pause, watch percentage)
- Integrated helpdesk and support ticket system
- Native SMS marketing included on all plans
- Advanced behavioral marketing automation and lead scoring
Cons
- Smaller community with fewer peer-driven resources and forums
- Page builder is less intuitive and has a steeper learning curve
- Limited structured training compared to ClickFunnels' OFA and FunnelFlix
- Fewer pre-built funnel templates to start from
Our Recommendation
Your best pick depends on your priorities. Here is a quick guide.
Choose ClickFunnels If…
- You want the most refined funnel builder on the market
- You value structured training like the One Funnel Away Challenge
- You want an active community of funnel builders to learn from
- You plan to run an affiliate program for your products
- You value simplicity and speed over having every feature built in
Choose Kartra If…
- Budget is a primary concern and you want lower monthly costs
- You need built-in video hosting without third-party tools
- You want an integrated helpdesk for customer support
- Behavioral marketing automation is important to your strategy
- You need SMS marketing built in without additional subscriptions
ClickFunnels vs Kartra FAQ
Is Kartra cheaper than ClickFunnels?
Yes. Kartra's Starter plan begins at $59 per month, while ClickFunnels starts at $97 per month. That said, ClickFunnels currently offers a 3 months for $99 promotional deal that brings the effective cost down to about $33 per month for the first quarter, making it the more affordable option short-term if you take advantage of that offer.
Does Kartra have a funnel builder?
Yes, both platforms include visual drag-and-drop funnel builders. ClickFunnels has been refining its builder since 2014 and offers a larger library of proven templates, making it faster to launch. Kartra's builder is fully capable but has a steeper learning curve and fewer starting templates. For a detailed look at what ClickFunnels offers, see our full ClickFunnels review.
Which is better for beginners?
ClickFunnels is generally more beginner-friendly. Its builder is more intuitive, and the training resources are significantly stronger. The One Funnel Away Challenge walks complete beginners through building and launching their first funnel in 30 days. Kartra has documentation and tutorials, but nothing as structured or community-driven as what ClickFunnels provides.
Can I switch from Kartra to ClickFunnels?
Yes, you can migrate from Kartra to ClickFunnels at any time. There is no automatic one-click migration tool between the two platforms, so you will need to rebuild your funnels and pages inside ClickFunnels (the template library makes this faster than starting from scratch). You can export your contact list from Kartra as a CSV and import it into ClickFunnels. We recommend starting a ClickFunnels free trial to set everything up before canceling your Kartra account.
Which has better email marketing?
Both platforms include built-in email marketing, so neither requires a separate email service. ClickFunnels uses Actionetics for automation sequences, broadcasts, and basic segmentation. Kartra includes behavioral automation triggers that can fire emails based on specific user actions such as video watch percentage, page visits, or button clicks. If advanced behavioral email workflows are central to your marketing, Kartra has a slight edge. For straightforward email sequences and list management, both perform well. See our resources page for guides on maximizing email marketing with either platform.
See Other Comparisons
Continue Reading
ClickFunnels Review
Our in-depth, unbiased review of ClickFunnels with pricing, features, pros and cons for 2026.
Read ReviewOFA Challenge Review
Is the One Funnel Away Challenge worth it? Our honest breakdown of the 30-day training program.
Read ReviewBooks & Courses
Recommended resources to master funnels, copywriting, and online marketing.
View ResourcesReady to Build Your First Funnel?
Start with the best deal available: 3 months of ClickFunnels for just $99. Or try the standard 14-day free trial.