One Funnel Away Challenge Review 2026
A deep dive into the 30-day training program that has helped thousands of entrepreneurs build and launch their first funnel. Is it right for you?
OFA Challenge at a Glance
Verdict: One of the best structured training programs for building a profitable funnel from scratch. The daily accountability format and effective free pricing make it excellent value.
Start the ChallengeWhat Is the One Funnel Away Challenge?
The One Funnel Away (OFA) Challenge is a 30-day online training program created by Russell Brunson and the ClickFunnels team (see our full ClickFunnels review). The core premise is simple: in 30 days, you will go from having an idea (or no idea at all) to having a live, revenue-generating sales funnel.
Each day, you receive a training lesson followed by an actionable mission. The missions build on each other progressively, so by day 30, you have completed every step needed to launch. The program is designed for people who learn by doing rather than just watching videos.
There are two distinct tracks within the challenge: the Expert Path led by Russell Brunson (ideal for coaches, consultants, and digital product creators) and the E-commerce Path led by Trey Lewellen (designed for physical product sellers and dropshippers).
Expert Path
Led by Russell Brunson. Built for coaches, consultants, course creators, authors, speakers, and anyone selling knowledge-based products or services.
- Identifying your offer and audience
- Crafting your story and hook
- Building a value ladder funnel
- Driving traffic and launching
E-commerce Path
Led by Trey Lewellen. Designed for physical product sellers, dropshippers, and e-commerce entrepreneurs looking to build product funnels.
- Product selection and sourcing
- Creating product funnels
- Upsell and order bump strategies
- Scaling with paid advertising
What Happens Over 30 Days
The challenge is broken into weekly phases, each building on the last. Here is what you can expect.
Foundation & Offer
Define your audience, craft your irresistible offer, and map out your value ladder. By week's end you know exactly what you are selling and to whom.
Story & Hook
Develop compelling stories, build your origin narrative, and write the copy for every funnel page. This week is all about the messaging that converts. For book recommendations that support this phase, see our books and courses page.
Build Your Funnel
Go hands-on inside ClickFunnels. Create your opt-in, sales page, order form, and thank-you page. Set up payments and email sequences.
Traffic & Launch
Learn traffic strategies, launch your funnel live, and start collecting leads and sales. The challenge ends with your funnel actively running.
How to Access the OFA Challenge
There are several ways to join the One Funnel Away Challenge. Here is how the pricing works.
Best Deal
$99/3 mo
That is $33/mo for ClickFunnels + OFA
- Full ClickFunnels access for 3 months
- One Funnel Away Challenge included
- All features, no restrictions
- Community access
- Best value currently available
Free With Trial
$0
Start a ClickFunnels free trial
- OFA Challenge access
- 14-day ClickFunnels trial
- Full feature access during trial
- Community access
- Cancel anytime during trial
Standalone
$100
One-time payment
- OFA Challenge access
- Starts a ClickFunnels trial
- All training content
- Community access
- Less value than $99 bundle
Our recommendation: The 3 months for $99 deal is the clear winner. You get the OFA Challenge plus three full months of ClickFunnels for less than the standalone challenge price. It gives you enough time to complete the challenge and refine your funnel before deciding if you want to continue.
OFA Challenge Pros & Cons
Pros
- Structured daily format keeps you accountable
- Taught by Russell Brunson who has deep expertise
- Essentially free when bundled with ClickFunnels
- Two distinct paths for digital and physical products
- Active community for support and motivation
- You end with a live, working funnel
Cons
- Requires commitment of time daily for 30 days
- Heavily tied to the ClickFunnels ecosystem
- Not suited for advanced marketers who already have funnels
- Some content may feel like upselling of CF features
- Results depend heavily on your effort and niche
Bottom line: The OFA Challenge is an excellent starting point for anyone new to funnels. If you can commit 30 days and are willing to work within the ClickFunnels ecosystem, it delivers real results.
Who Should Take the OFA Challenge?
New Entrepreneurs
If you have a business idea but do not know where to start, OFA provides a clear path from concept to launch in 30 days.
Course Creators & Coaches
The Expert Path is specifically built for people selling knowledge, coaching, or digital products.
E-commerce Sellers
The E-commerce Path covers product funnels, upsells, and paid advertising strategies for physical products.
Stuck Entrepreneurs
If you have been trying to launch but keep getting overwhelmed, the structured daily format breaks it into manageable steps.
Service Providers
Freelancers, consultants, and agencies looking to package their expertise into a scalable funnel-based offer.
Career Changers
People transitioning into online business who want a proven framework rather than trying to figure everything out alone.
Who Should Skip It?
The OFA Challenge is not ideal for advanced marketers who already have profitable funnels, businesses that do not use a funnel-based model, or anyone not willing to commit daily time for 30 days. If you are already experienced with ClickFunnels, you likely will not gain significant new insights.
OFA Challenge FAQ
Is the One Funnel Away Challenge really free?
Yes, the OFA Challenge is included at no additional cost with any active ClickFunnels subscription. You can start a 14-day free trial and access the challenge immediately. The standalone option costs $100 but also starts a CF trial. The best deal is the 3 months for $99 bundle which includes both.
How much time per day does the challenge require?
Plan for approximately 30 to 60 minutes per day. Some days will be quicker (watching a lesson), while others may take longer (building pages or writing copy). The more time you invest in the missions, the better your results will be.
Do I need any technical skills?
No. The challenge is designed for complete beginners. ClickFunnels is a drag-and-drop platform, so you do not need coding, design, or technical skills. The daily lessons walk you through every step.
What if I fall behind?
The content remains available, so you can catch up at your own pace. However, the structured daily format is part of what makes the challenge effective. Staying on track is recommended for best results.
Can I take the challenge more than once?
Yes. As long as you have an active ClickFunnels subscription, you can restart or revisit the OFA Challenge content at any time. Some participants go through it multiple times for different products or offers.
Will I actually make money during the 30 days?
It depends on your niche, offer, and effort. Some participants generate sales during the challenge, while others use it to build a foundation they monetize afterward. The program gives you the framework and tools, but results vary based on individual circumstances.
See How ClickFunnels Compares
The OFA Challenge runs on ClickFunnels, but it is not the only funnel platform available. See how it stacks up against the top alternatives.
Start the One Funnel Away Challenge
The best way to join is through the 3 months for $99 deal. You get the full OFA Challenge plus ClickFunnels for three months at a fraction of the regular price.