Curated Collection

Books & Courses for Funnel Builders

The best resources for mastering sales funnels, copywriting, traffic, and online business from Russell Brunson, Dan Kennedy, and more.

Books

Foundational reads that cover the strategy behind building profitable funnels, writing copy that converts, and driving traffic. Many of these books tie directly into the One Funnel Away Challenge, where you put the concepts into practice.

Book

DotCom Secrets

Russell Brunson

The underground playbook for growing your company online. Covers the foundational marketing strategies, sales funnel frameworks, and conversion principles needed to turn traffic into customers.

Book

Expert Secrets

Russell Brunson

Learn how to position yourself as an expert, build a loyal following, and convert visitors into customers through storytelling and persuasion. The companion to DotCom Secrets focused on the message side of funnels.

Book

Traffic Secrets

Russell Brunson

The underground playbook for filling your websites and funnels with dream customers. Covers organic and paid traffic strategies, platform-specific tactics, and how to leverage influencers across multiple channels.

Book

30 Days

Russell Brunson

A collection of 30 daily action plans from successful entrepreneurs revealing exactly how they would rebuild their businesses from scratch in just 30 days if they lost everything.

Book

The Ultimate Sales Letter

Dan Kennedy

A practical guide to writing high-converting sales letters and copy. Teaches the Problem-Agitate-Solution formula and proven techniques for understanding your audience and crafting compelling headlines.

Newsletter

The No B.S. Letter

Dan Kennedy

A monthly marketing newsletter featuring time-tested direct response strategies, sales principles, and current tactics applicable to any business niche. Straight talk from one of the most influential marketers alive.

Courses & Challenges

Hands-on training programs covering funnels, webinars, affiliate marketing, copywriting, and direct response marketing. Need help with funnel copy? Try our AI Toolkit for free prompts and generators.

Challenge

Selling Online

Russell Brunson

A five-day challenge that walks you through launching your first product online with live workshops, daily tasks, and community support. Built around the ClickFunnels ecosystem for hands-on learning.

Course

Perfect Webinar Secrets

Russell Brunson

Learn Russell Brunson's proven webinar framework with scripts, slide templates, and techniques designed to convert viewers into customers. A complete system for selling through live and automated webinars.

Course

Affiliate Bootcamp

Russell Brunson

A comprehensive training program for building a successful affiliate marketing business. Includes prebuilt funnels, done-for-you email templates, and step-by-step lessons for earning recurring commissions.

Course

PLR Funnels

Russell Brunson

A collection of 52 ready-to-launch Private Label Rights funnels with finished products, sales letters, email sequences, and ads. Designed for quick deployment with minimal customization needed.

Challenge

Magnetic Marketing Challenge

Dan Kennedy

A five-day program teaching how to transform your business into a customer-attracting machine using radical direct marketing principles. Learn how to stand out and draw your ideal audience to you.

Challenge

Write Like Dan Kennedy

Dan Kennedy

A three-day challenge teaching personality-driven copywriting and direct response writing techniques. Learn how to write persuasive, high-converting copy based on Dan Kennedy's proven principles.

Bootcamp

Magnetic Marketing Bootcamp

Dan Kennedy

A two-day implementation bootcamp focused on applying the Magnetic Marketing system to your business. Covers customer attraction, direct response strategies, and building marketing systems that work on autopilot.

Ready to Build Your Funnel?

Pair these resources with ClickFunnels to put what you learn into action. Get started with 3 months for just $99. Not sure which platform to use? See our platform comparisons.